Optimization and website design
- How we do it
Introduction - Every business is different, client
objectives are different, budgets are different, and websites are
different in look, feel and technical completeness. Web site owners can be
proactively open to help, others are protective and closed to change. We endeavor
to understand the environment that we are to work within and nurture a
positive way forward that is best for the future business of the client.
Search
Engine Optimisation - Is it an Art?, is it a Science?, is it a Gift?. Well our answer to those questions is "Some
of each, but mostly science, and a whole load of research, background
calculation and perseverance". There are
around a hundred things that need to be implemented to enable a website to
be properly optimised for Google, Yahoo and MSN allowing it to rank high for the chosen keywords and phrases that it is tuned for, and to
get the internet visitor to make that call to you.
We will need access to your existing site (directly or indirectly via
your web developer) We will need open, confidential discussion around your business
objectives and your target clients. We may need a 'free issue' copy of the
design tool used to build the original site. We will research your market
and client behavior. The site will then be tuned and text may be modified
for the chosen keywords and phrases. Tracking software may be added to the
site to allow you to monitor visitor actions. The site will be re launched
and then after a period of approximately 4 to 6 weeks the site will start to appear in
the search results of the major search engines. If we are contracted to do
so we will revisit the site after 6 months to assess the sites position
and fine tune where appropriate. We will pursue a 'PageRank increase
program' with you if appropriate.
Website
hosting - We can advise and introduce you to
professional independent hosting companies. Your contract will be with
that company. Beware there are many operations that offer cheap rates but
for that you buy into restrictive and sometimes inferior service.
Website design - We can provide small and medium
size businesses with
a complete web design, inclusive of style, artwork, text copy, layout,
photography, navigation, optimisation, launch and maintenance. Because we
start with a 'blank canvas' we have a greater opportunity of influencing
the business value that we deliver to you.
Sales consultancy - Please be very sure in your mind that sales
is a science. Supermarkets guide you into purchasing items that you didn't
even know you wanted. High street stores sell you bargains that end up
unused in
the back of the cupboard. Get your website design right and
customers will pick up the phone, get it wrong........
Marketing consultancy - Given that your 'blue
widget' is in the same price band as your competitions 'blue widget', why would a
customer choose you? This is where Image, Branding, Presence and Value
Differentiation enable your new customer to make a choice in your favour. Once
again get it right and the phone will ring more often, get it wrong.......
Site maintenance - We can provide regular review of your sites
position in the search engines results pages for your agreed search terms
and the adjustment of pages if they require fine-tuning of the optimised
keywords. We can add or delete
content to fit with your companies profile and the optimisation needs of
your site.
